Myself, Jem, and my team of athlete-entrprenuers are dedicated to showing athletes and dancers the route to freedom.
I have been in sports training for over 20 years, hustling, losing, learning and, sometimes, winning, and winning big.
From pro ballerina to triathlete with just a few pennies to my name, since then I have:
Consulted on marketing strategy and branding for international VC funded companies, headed up major marketing accounts at leading sports agencies, worked with thousands of athletes on ambassador campaigns, directed the European Office at a Sports Management Firm dealing with some of the top athletes in the World, secured 5 figures in sponsorships in a completely new sport (without being a pro athlete), secured TV appearances, corporate funding, modelling contracts AND launched 2 online businesses beyond 6 figures in revenue...
all whilst training at elite levels in Ironman Triathlon.